MATT BOOTH‍ ‍CREATIVE DIRECTOR | ART DIRECTION & BRAND VISION STRATEGY

Matt Booth is a Creative Director specialising in Art Direction and Brand Vision Strategy for the luxury, fashion, and contemporary lifestyle sectors. In an era driven by an accelerating appetite for digital content and generative AI, Matt advocates for a purposeful pause—collaborating with brands to protect their authentic core values while navigating modern design trends with clarity and alignment.

His strategic approach unifies high-level visual narrative with multi-platform digital content creation. Operating as an independent consultant since 2021, Matt serves as a creative gatekeeper for high-profile clients, contemporary fashion labels, and emerging luxury brands. His studio practice delivers scalable creative solutions, ranging from high-impact creative launch strategies for international market entry to on-set direction, digital campaign execution, and private visual narrative advisory to guide the content ecosystems of prominent public figures.

Previously, Matt spent over a decade as Head Creative for Anya Hindmarch (2008–2021). Reporting directly to the founder, he engineered the brand’s global visual identity, translating heritage and craftsmanship into refined digital content. He delivered forward-thinking seasonal campaigns, seamlessly translating the brand’s vision into brand films, motion assets, and global digital initiatives. A Fine Art graduate from Goldsmiths, University of London, Matt integrates rigorous conceptual thinking and visual culture into digital spaces, ensuring brand outputs are built with genuine substance.