MATT BOOTH | ART DIRECTOR

Matt Booth is a multi-disciplinary creative with over 20 years of experience shaping visual identities for luxury and premium brands. A graduate of Fine Art from Goldsmiths, University of London, Matt’s approach is built on conceptual integrity and a deep understanding of visual culture.

For over a decade, Matt served as Head Creative (Director) for Anya Hindmarch (2008–2021). Working closely with the founder, he led the global visual strategy, overseeing seasonal campaigns, motion-first content, and immersive installations for London Fashion Week.

Since 2021, Matt has operated a creative consultancy, providing high-level art direction and strategy for brands and agencies. This includes his current role leading launch strategy and campaign execution for the luxury brand POLOMI in the US market.

Alongside his commercial career, Matt maintains an active personal practice in Fine Art. This background brings a unique level of artistic rigor and conceptual depth to his professional work, ensuring that every project - regardless of the specific style or brief - is grounded in a strong visual narrative.